There are thousands of websites being made every day, and most of them fail to draw users. Today we are going to look at some of the most common faults that cause websites to fail. There are no shortcuts here; you need to be consistent and work hard. There are several other common reasons websites fail.There are many web design tips online to make your website a better one.
- Not Mobile-Friendly
- Not Easy to Read
- Not Regularly Updated
- No Contact Information
- Horrible Design
- No On-Page SEO
- No Call-to-Action
- Does Not Load Fast
- No Evidence of Claim
- Broken Payment Platform
The world has moved to smartphones pretty quickly. 50 % of searches are made on a mobile phone which is why several websites are adopting the mobile-first strategy. Websites that are not taking mobile friendliness seriously suffer and will suffer in the future.
The language that you use should be easy enough for common folks to understand. Too many jargons and difficult to read sentence construction put the user off. S/he leaves and never returns. Poor language has the same result. Hire good writers who understand your target audience.
Google crawls your site daily, and if you don’t update your site, you’ll never rank. You might even never show up in the search engines if indexing posts require weeks and months. Churning out regular content is a serious and necessary business.
Every website should have pages containing information about the website, contact address, disclaimers, privacy policies, etc. There are pretty basic but very essential pages that Google, as well as other engines, deem necessary for all websites.
Unprofessional looking websites barely inspire and hardly ever draws loyal users. Look at your website and be sure that it looks professional and likable. Be sure that you place the most important information right where users are likely to look.
Most people are so obsessed with link building that they often ignore on-page SEO. On-page is the backbone of a website. If you don’t do it right, if you don’t care enough for on-page, your website will fall even before it makes it to the top.
One of the biggest indicators of the good, reliable and valuable website is the number of comments the website gets on every post. So it’s a good idea to leave a call-to-action at the end of every post to encourage people to leave a comment. When people do leave a comment, definitely reply.
Most websites suffer from 90% bounce rates because the site takes more than 2 seconds to load. That is just about the attention span of average people on the internet these days. Making your site load faster is no rocket science. Follow tutorials that are available online.
When your post makes claims, you need to provide proof by interlinking other articles saying the same thing. It builds credibility and trust. You need to proof the websites worth in the eyes of its users as well as search engine giants like Google.
More often than not, we come across website shopping cart or payment procedures that are broken. It’s a common issue and should be kept under check.
Tell us what have you been doing to prevent these common mistakes pulling your websites down?