E-Commerce sites are one of the best sites that help you to easily buy or sell any product or services. Not only e-commerce sites owners succeed here. There are perhaps different levels of difficulties that you need to cross to become the masters of this field.
There are so many developers and web designers who are sitting idle and earning nothing. On the other hand, there are so many developers and designers who are earning a handsome sum of money through this platform only. With so many years of experience and expertise, it is quite natural to do some mistakes in one or the other point of time. There are some common mistakes behind unsuccessful e-commerce site developers or designers that restrict them to succeed.
We are here with common UI-UX errors to avoid while designing or developing e-commerce websites. Here we go.
The Navigation System is Complex
The best thing about any e-commerce site is that the customers should easily find the product or the service he or she is looking for. It is usually seen that the complex search options or navigation options irritates the person searching for any product unnecessarily and he or she end up leaving your page. So, make everything simple for a better experience.
Not Taking the Customer on Priority
This is the common mistake that most of the web designers do these days. The first thing before designing or developing any website is to put yourself in the shoes of the customers and think, how would you feel for the website when you first reach this page? If you are selling any product then you should first focus on the target customers’ market and then showcase it to the public.
Irritating Check-out Process
If you are purchasing any product or service from an e-commerce site and you have selected your list of products. At the end of the order, you find a complex check-out process. What would you do? Hopefully, you would end up throwing your list in the bin and leave that page. Do not give such a chance to the customer even if you really want to increase your sales. Your checkout process should maximum have 3-steps and that too easy to follow and complete the payment process.
Uploading irrelevant Content
Make sure your site has content that relates to the product or the service you are selling. If possible, upload the video of the product showcasing its working and other principles so that the customers can easily see the usage and implementation of the product in a better way. Meaningless content on your site can send a negative signal to the customers’ brain and he or she might leave your page.
If we need to conclude on the best e-commerce design then we would say that the best e-commerce design is the one that is free from the common mistakes that we just mentioned above. No website design can be great without errors but rectifying errors before the customer gets irritated is the need of an hour.