Responsive web design has been the web design trend for several years now. Even if you’re not entirely familiar with the concept, you’ll have at least heard the term being thrown around in web design circles. But what exactly is responsive design? Or more importantly, what does it mean for your business?
The truth is, responsive website design can solve a variety of problems and bring a number of important benefits along for the ride. Just as long as you get the job done properly, responsive web design can effectively transform the functionality and appeal of your entire website.
It’s simply a case of teaming up with a capable and committed service provider, who knows what responsive web design is all about.
What is Responsive Design?
In the simplest terms possible, responsive design simply refers to a website that can automatically scale its elements and its content to suit the screen of any device used to access it. This means that irrespective of whether your website is accessed using a 21-inch monitor, an 11-inch tablet or a 5-inch smartphone, the user experience is equally outstanding.
For obvious reasons, it may not be able to present every element of your website exactly the same across screens of so many different sizes. Nevertheless, the primary objective of responsive design is to ensure that every visitor quickly and easily finds the content and information they need, by way of user experience that’s enjoyable, engaging and attractive.
These days, you cannot and will not get away with short-changing mobile users with a diluted and wholly substandard version of your standard desktop website. Instead, you need to implement the kinds of responsive design elements that ensure every visitor is equally impressed – irrespective of the size and nature of the device used.
How a Responsive Website is Important for Business?
Today’s consumer has become accustomed to a multi-screen society and the promise of instant gratification. Not only this, but research suggests that mobile web traffic has already comfortably overtaken traditional desktop traffic in many key markets worldwide.
This would suggest that irrespective of whether or not you know it, a significant proportion (if not most) of the traffic you attract could come by way of mobile audiences. What’s more, it’s common knowledge that today’s discerning web user isn’t willing to put up with substandard performance.
Navigation issues, poor page loading times, content that’s difficult to decipher and so on – all common causes for customers beating a hasty retreat. And if all this wasn’t enough, it’s worth bearing in mind that for some time now, Google has been showing preference to websites that do the business for mobile web users.
Put the pieces together and the importance of a responsive website for small and large businesses alike is clear. Particularly when considering the fact that responsive web design has become the new standard for discerning businesses worldwide. Which means that even if you’re yet to make any real improvements to your website for mobile audiences, there’s a strong chance your competitors already have.
With mobile traffic tipped to continue its acceleration and domination worldwide, the value and importance of responsive web design will grow correspondingly. If you expect to remain competitive long-term, therefore, responsive web design can no longer be considered optional.
The Role of a Professional Web Designer
If you’re currently operating a website which doesn’t do the business for mobile audiences, it’s possible to have the whole thing optimized accordingly. Should you prefer not to go ahead with a new-build website from scratch, you don’t necessarily have to.
Nevertheless, if looking to maximize your appeal to mobile audiences worldwide, it’s worth considering a full rebuild with comprehensive responsiveness in mind. In either case, you’ll need the assistance of a professional web designer. Ideally, the highest-rated web design company in Chennai.
You’ll find any number of service providers competing for your business, but it’s important to first consider the role of a professional web designer. Far from a simple provider of technical services, it pays to partner-up with an all-around responsive web design guru.
An individual or team of experts, with the experience and expertise needed to provide the consultancy and support you need. After all, you can’t be expected to provide a long list of instructions and requirements, if you lack the required experience with responsive web design.
Organize consultations with your shortlisted web designers and ask as many questions as necessary. Question their design process, their experience to date, their priorities, their assurances and so on. Cross-check their claims by consulting as many reviews and recommendations as possible, in order to see how they perform when put to the test.
Avoid web designers who employ pressure-tactics or go for the hard-sell – favor those who allow their merits and achievements to speak for themselves.
Responsive web design meets the needs of one of the world’s largest and fastest-growing online audiences. Even if you’ve got away with turning your back on mobile audiences this far, you’ve already fallen well behind the curve.
Quality responsive web design has the capacity to deliver the most extraordinary ROI. It’s simply a case of pinpointing the perfect partner for the job and bringing them on board.